Like our other NinjaZone work, the goal of this video was to emphasize what makes NinjaZone epic in the eyes of kids and their parents. Straight out of a movie trailer, we used dramatic lighting, bold type, and even a fog machine to show young ninjas in action, just like their favorite superheroes or video game characters. Meanwhile, the messages reinforce the link between the skills the kids want to learn and the self-confidence parents want their kids to develop.
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