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The Black Orchid Barber Lounge Brand Identity
14049
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The Black Orchid Barber Lounge
BRAND IDENTITY

When The Black Orchid Barber Lounge opened in the former home of George’s Bar & Orchid Room – one of the first and most famous jazz clubs in Indianapolis – they knew they wanted a name and style that honored this historic legacy. Our job was to translate the unique atmosphere they had created inside their shop into a brand identity that helped Black Orchid stand apart. Through logo development, a new website, business cards, and a series of promotional offer cards designed to spark initial visits, we captured the spirit of the shop with branding that was fresh, clean, and distinctive.