Like our other NinjaZone work, the goal of this video was to emphasize what makes NinjaZone awesome in the eyes of both kids and parents. We used dramatic lighting, bold shots, and even a fog machine to show young ninjas with the same kind of action and attitude usually reserved for movie superheroes and their favorite video game characters. Meanwhile, the art cards help reinforce the link between the ninja skills that kids want to learn, and the self-confidence that parents want their children to develop.
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