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AWARENESS OUTDOOR CAMPAIGN - Dunebuggy
14550
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Prairie View A&M University
Awareness Outdoor Campaign

As the second oldest public institution of higher learning in the state of Texas and a historically black university, Prairie View A&M University has been a force for education and equality for over 140 years. Looking to build more brand awareness and reach new audiences, Prairie View A&M partnered with us to create an outdoor campaign to run in major metropolitan areas across the country. Not only does the “Here I Am” campaign take a student-first approach to messaging, but the overall concept can seamlessly transition into other channels such as print, broadcast and social media. It’s an example of creative that not only addresses the client’s immediate need, but also provides a strong foundation for future expansion.