Founded by U.S. military veterans, INvets’ mission is to partner with Hoosier employers to help vets find meaningful careers in Indiana’s advanced manufacturing and logistics industries. In order to help INvets fulfill this admirable mission, we began by focusing on the basics. Logo and brand development led to us spearheading a website redesign – and later to a series of social media ads designed to drive traffic not only to the website, but also to in-person recruiting events. Through every step of the process, teamwork and clear communication have been the key to helping vets find a clear path forward.