When the University of Indianapolis wanted a poster to educate students about AQIP –the Academic Quality Improvement Program – there was a lot of information that needed to be included. What we came up with was a design that focused on the big picture, while still providing all of the specifics for those who wanted to look a little closer. Although the original assignment was just to make a poster and table tents, we had a few more ideas about how to spread the word. UIndy liked our suggestions, and the project expanded to include a series of attention-grabbing mirror clings and a social media scavenger hunt that sparked even more active interest in AQIP.