NinjaZone combines aspects of gymnastics, tumbling, and parkour to teach kids the physical skills they need to tackle an obstacle course – all while building the confidence and self-discipline that will help them succeed in life. To introduce this innovative new sporting concept to kids and their parents, we developed a campaign for both print and social media that embraced modern texting shorthand and emoji-style graphics while adding a distinctive NinjaZone twist. These pieces emphasize not only the fun to be had in NinjaZone classes, but the fundamental lessons to be learned.
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